SHOBIDO

SHOBIDO, Sanrio My Melody Double-Sided Nail File

Founded in 1949, Japanese brand SHOBIDO has built a rich history of continuous innovation in the beauty industry. Its products are widely sold in Japan and beyond. As a global manufacturer, the brand offers a vast range of products – including skin care, cosmetics, hair accessories, beauty tools and collectibles – to cater to diverse needs. SHOBIDO’s bestsellers include beauty tools such as hair clips, face wash headbands and combs adorned with popular cartoon characters such as Miffy, Sanrio, mofusand and Chiikawa.